Felt Today
At Felt, there are four key challenges we impose on ourselves every day as we design and develop our bicycles:
First:
To never be satisfied. We are driven to constantly push every model and every design. This can translate to reduced weight, higher performance, additional features, enhanced comfort, better looks, greater dollar value, or most likely, a combination of all these attributes.
Second:
To see beyond the limits of technology. We are constantly looking forward, getting a sense of what is beyond the current known technological limitations. Whether it’s new materials, new tube forming processes or revolutionary design concepts, Felt is always looking beyond the scope of our imagination.
Third:
To maximize performance, ride quality, aesthetics, and attention to detail. At Felt, we emphasize ride quality as much as we do efficiency, and that is why our engineers scrutinize the smallest of details. Every tube, wall-thickness, butting placement, taper and flare was specifically designed to give a lively, reactive, comfortable, all-day-long ride without sacrificing any measure of efficiency.
Fourth:
To exceed rider’s expectations, by providing a sense of individuality, inspiration and pride in ownership. At Felt, we recognize that if you try to be all things to everyone, you usually end up being nothing to no one. We know there are riders who are searching for that one bicycle that reflects their individual personality, their style and their personal standards for quality and excellence. And more importantly, a bike that inspires them to get out and ride. Every decision we make goes toward producing a bicycle that delivers pride in ownership.
These four key goals help us to achieve our mission:
“To design, develop, and deliver the best bicycles in the world. Period.”
2008 undoubtedly marks an exciting and significant model year in our company’s history. In the spirit of our mission, we have not only focused intensely on refining the products within our established categories, but we have also expanded our lineup, offering new models to reflect the specific demands of developing product segments. 2008 brings with it not only unprecedented excellence, but delivers it on multiple fronts.
For 2008 we made certain to continue to improve upon each of our core product lines. On the road side, we developed a new F1 Sprint frame to meet the needs of riders who demand pure stiffness for explosive power transfer. Offered right alongside our original superlight F1 SL frame, riders can select the frame that best meets their individual riding style. Our FIT Woman™ (FW) line of women-specific models rises to a new level of performance by way of a new full-carbon frameset, including size-specific carbon lay-ups to minimize weight. Within the Triathlon/TT segment, our carbon fiber frame system, featuring the revolutionary Bayonet fork, gets trickled down to more affordable levels. In the MTB arena, our Q-series MTB hardtails get slimmed down and a fresh new look. Even our smaller, single-model categories, such as the TK2 track racing bike saw its share of frame improvements. These are just a few examples of the constant refinements our product team puts into our core categories each year.
This is the year in which Felt expands upon our patented Equilink suspension technology into longer travel Trail and All-Mountain categories via our new Compulsion and Redemption series. This is the year in which we carve out a position for ourselves within the commuter/lifestyle segments with our X-City, Dispatch, and Curbside 700c wheeled models. This is also the year we give our NINE series (29 inch wheel MTB’s) the product launch it deserves. This is the year we best exhibit our commitment to all types of cycling and all type of riders.
Whether it’s Road, Triathlon, Cyclocross, Track, Commuter, Lifestyle, or MTB, in 2008 Felt delivers the most technologically advanced bicycles in history.
